Using the Integration options we provide, simultaneously improves efficiency and increases accessibility to a user's sales listings.
Many users have business Facebook pages (there are approximately 70 million active Facebook pages!), but almost all businesses struggle to make a justifiable connection between their business and the social media environment that Facebook provides. What to do with a Facebook business page, and how to make it relevant in the context of their business are vexing questions for many users.
By integrating their sales listings on their Facebook page, a user immediately establishes a direct relevance for their Facebook page. In addition, accessibility to their sales listings is immediately provided to Facebook's 1.25 billion users directly from within the Facebook environment.
It is important to note that with the emergence of mobile app usage and the growth of Facebook, the 'Facebook environment' accounts for around 60% of all internet usage. Internet users are increasingly less likely to browse the internet on the mobile platform in the same way that desktop's have historically been used. They prefer instead, to remain within the boundaries of the mobile apps they have installed. By far the most popular mobile application installed is the Facebook app, so much so, that the Facebook app is almost a 'default app' on every smartphone. The importance of maximising the accessibility to sales listings within this environment then, cannot be overstated, and by using our simple Embed tools, a user easily achieves this without any additional cost or effort.
Traditional classified websites offer little or no opportunity for the user to promote, or attract views on, their own sales listings. If any opportunities do exist, they are limited to promoting or giving prominence to the sales listings within the same website. Invariably these promotion options have additional costs involved.
In addition, despite worldwide internet usage having grown some 300% in the last six years, traditional classified website usage has largely stagnated, or at best achieved modest growth, well below the overall growth in internet usage. Primarily, growth in internet usage has been driven by two factors - growth in mobile usage and growth in social media usage. In most cases, traditional classified websites have been excluded from the effects of these two drivers. This can be attributed to a couple of key factors:
- Mobile apps - Internet usage and growth on the mobile platform has mainly revolved around mobile apps, and adoption of mobile apps in the traditional classified website sector has been very low by comparison to social media apps. Apps enable the social media website to keep in touch with the internet user through notifications, etc., in a much more effective way than the increasingly obsolete method of email that the traditional classified website relies on. Engagement is key, and the social media mobile app has facilitated engagement with the internet user far more successfully than any attempts by traditional classified websites.
- Prior to the emergence of Facebook as the dominant internet destination (pre -2008), traditional classified websites achieved significant growth and a few classified websites achieved dominance in different markets and countries. The high volume of visitor traffic these websites provided, acted as a lure for advertisers, who were prepared to pay substantial listing fees or commissions to use these classified websites. However, the emergence of Facebook as the leading destination, and particularly the massive growth in popularity of Buy & Sell Groups on Facebook, has greatly impacted on the visitor growth of traditional classified websites. So much so that in the current environment, traditional classified websites are facing a struggle to keep the balance between buyers & sellers viable and justify their listing charges. Put simply - there are now in many cases, too many sellers for the number of buyers on traditional classified websites, and the average number of 'views' by potential buyers on an individual sales listing is diminishing.
Using our Amplify tools, particularly the
tool, provides the user with a genuinely pro-active method for the user to promote and engage with their potential customers in the very environment where their potential customers are spending the vast bulk of their internet usage time i.e. on Facebook. Instead of relying on the diminishing returns of the traditional classified website to advertise their listings, the user, with our tools, can attract their own vast audience of targeted potential customers at a fraction of the cost of traditional classified websites.
Finding the most effective and efficient methods of advertising is one of the common challenges all businesses face. The emergence of the internet has resulted in traditional advertising media such as print, television and radio, yielding increasingly fragmented and diminishing results as potential customers spend less time engaged with these media and more time engaged on the internet.
The internet, and in particular Facebook, provide a vast advertising resource, but it is this very vastness that presents advertiser's with the dilemma of how to maximise the impact of a finite advertising budget in a seemingly vast, almost infinite, environment. The emergence of tracking tools and 'Re-target' audiences provide the advertiser with one solution to this problem.
The simplicity with which we enable users to utilise a Facebook tracking pixel within their sales listings across all their platforms (our website, their website, their Facebook page and their emails), allows the user to quickly and easily develop a substantial 'Re-target' audience. This 'Re-target' audience provides the user with the opportunity to target their paid advertising at exactly the demographic they wish to target based on an audience that has already engaged with, and been receptive to, their sales listings.
Methods of communication on the internet are continuously evolving, driven by how the internet is used. Mobile internet usage is at the forefront of this evolution, creating the emergence of 'in app' messaging as the preferred method of communication on the mobile platform - i.e. 'messaging'. Traditional websites, and particularly classified websites have struggled to offer a viable option for this 'messaging' preference. Increasingly phoning and emailing are not the normal habit of potential customers who rely more on messaging for their everyday communication.
Mobile messaging generally requires the messaging application to be available on both the sender's and the receiver's appliance, which has presented an accessibility problem to the traditional website and classified website, as neither have very good adoption rates of their mobile applications, even if these applications offer messaging options. With their reliance on the increasingly unpopular email and telephone methods of communication, these websites are in effect, creating a barrier between the user and their potential customers.
Our communication solutions, enable the user to provide options to their potential customers with communication gateways that are currently used and accepted by their customers. In addition to the standard email and telephone contacts, a user on our websites can offer their potential customers messaging via Facebook, as well as live chat and messaging using the Tawk.to
facilities. Again, easy setup and cross platform integration of our options, enable the user to provide their potential customers with a level of accessibility, customer service and attention, that maximises the opportunity of successful sales outcomes.